An interesting NY Times piece today by Michael Cooper highlights the camapign's distorting the Giuliani fiscal record as NYC mayor (so that he doesn't have to rely...

Continue Reading Rudy’s Frontrunner Status

He says that Dem insiders don’t consider it a big deal. Me neither… Democratic insiders who are not neutral in the presidential race do not t...

Continue Reading The Prince Of Darkness On Hillary’s Lead

I’ve written about this pretty extensively now. Wired picks up the meme: Paul’s offline poll numbers remain low. Just 2 percent of Iowans surveyed at the end of July said they would vote for him in the 200...

Continue Reading Ron Paul: Will Online Turn Into Offline?

Gallup just conducted a recent poll about a few topics, and boy does Romney have some catching up to do. I guess the “empty suit” ...

Continue Reading Who Do You Trust? Apparently Not Romney.

From Chris Cillizza's WaPo poll analysis: Let's Parse the Polls! A look at the profile of the 29 percent who want to pull out all troops now produces a somewhat unconventional picture. Women are more likely tha...

Continue Reading Sentiment On Withdrawal

There’s an interesting meme bouncing around right now: Bush is so unpopular that he can do whatever he wants and not suffer any further ...

Continue Reading Why Won’t He Listen To US?

As anybody in marketing will tell you, the targeting trend is going toward more and more personalized messages, or “microtargeting.” An...

Continue Reading Beyond Poll Numbers: Microtargeting Political Preference

The polls keep coming and the opposition keeps growing. Basically, America is pissed. From CBS: More Americans than ever before, 77 perce...

Continue Reading America Wants Troops To Come Home

From SUSA's latest multi-state tracking polls. Most of the MoEs are around 4-5%. Trend lines are from 5/14. IOWA Harkin (D) | Tracking graph |...

Continue Reading New SUSA approval ratings of key senate targets

On the eve of the 2000 election, George W Bush clearly articulated why we should vote for him, and why he should be our president: “Responsible leadership sets a ...

Continue Reading George W Bush determined to unite us.

Today, NBC/WSJ released a new poll showing Bush with a 29/66 approve/disapprove rating. The "approve minus disapprove" number is -37. In th...

Continue Reading Which poll comes from Fox?